Aspiring Art Director and Graphic Designer
Carrie Nestel
Runner's World Cover Story
This is a cover and two page spread for a story to be run in Runner's World Magazine. The topic of the article is "Running on Sand"; a theme which is present throughout the issue.
Paleo Food Truck
Here is a truck I designed for a Philadelphia restaurant with a Paleo style menu for their traveling food truck concept I came up with the name Paleo Pizza, as it was decided that one of the key locations for the truck would be Philadelphia College Campuses. Since college kids love pizza, and many are into the new Paleo Diet, this seemed like a perfect blending of ideas. The truck showcases themes from Italian culture and recognizes the influence of Cross Fit; which is essential to Paleo living. This "coming together" of cultural trends, while creating a fun place to eat, was the goal of this project.
Asics Catalog
Cataloges received in the mail don't produce the same excitement they did "back in the day", so to intice people to open them, they must offer something special. These cataloges, designed for Asics, give customers just what they want; cool pictures and minimal text. The theme is "Different Running Surfaces and the Shoe to Match It"! It gets straight to the point; showing 4 different shoes and the surfaces on which they will provide the best results. Doesnt that make you just want to go out and run a marathon!
Ready Set Joe Coffee
Philadelphia was hurting for a hip, fun, fast coffee shop - so I came up with this idea for Ready Set Joe. You can picture it, can't you, college students rushing in before class to fuel up before a lecture. In Philly, people are always running late, and therefore always in a rush. Ready Set Joe captures the theme of coffee with speed. In creating the logo I kept it simplistic, but still with a fun appeal. The business cards, letter head, and envelopes all along with my logo.
Naked Juice Ad Campaign
This fun Naked Juice campaign is as delicious as it is cute. Come on who doesn't love a pun!
Underdogs Website and Mobile Site
Underdogs, the tastiest hot dog and veggie dog restaurant in Center City Philly, was unknow to those but a few "hip" college students and some local residents. Getting the word out was the gist of this campaign. I brought them into the digital age by creating a one page website (easy to maintain), which included all the basic info. (phone, directions, menu) and captured the feel of this fun spot in Philly.
Underdogs, the tastiest hot dog and veggie dog restaurant in Center City Philly, was unknow to those but a few "hip" college students and some local residents. Getting the word out was the gist of this campaign. I brought them into the digital age by creating a one page website (easy to maintain), which included all the basic info. (phone, directions, menu) and captured the feel of this fun spot in Philly.
Underdogs, the tastiest hot dog and veggie dog restaurant in Center City Philly, was unknow to those but a few "hip" college students and some local residents. Getting the word out was the gist of this campaign. I brought them into the digital age by creating a one page website (easy to maintain), which included all the basic info. (phone, directions, menu) and captured the feel of this fun spot in Philly.